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51:55 | Branding, Brochure Design, Website Design

Based in Dubai, 51:55 helps clients across the Middle East and Europe with their fine jewellery and gemstone collections. Working in a fast-paced industry across both established and emerging markets, founder Sophie Stevens wanted a brand that would help her stand out as a contemporary, bespoke and knowledgeable business. 


With our combined experience of working with jewellery at some of the world’s biggest auction houses, together we developed a distinct modern brand identity that is paving its own path across the industry.

Having moved to Dubai with a particular skill-set I was keen to use my experience to start a business in the Middle East. Alessandra turned this idea into a reality by building a brand that perfectly fused together a traditional industry with a dynamic fresh market. From the logo to the website to promotional materials, Alessandra’s expertise has been instrumental in creating and raising international awareness of my brand every step of the way.



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