A London-based designer helping dreamers and thinkers to build meaningful brands. From charities to fund managers, local and global, I collaborate with brave organizations looking for a clear direction.
ABOUT ME
With over 12 years of experience, I have worked across in-house, agency, and freelance roles, both independently and as part of a team.
I help a diverse range of clients from all kinds of sectors – a variety that keeps the ideas sharp and the work interesting. With a background in Design, Sociology and UX, my creative ability is built on a good understanding of what makes people tick.
COLLABORATION
I work alongside a network of talented developers, filmmakers, copywriters, animators and illustrators so I am always able to get a team on-board should you need additional services.
TESTIMONIALS
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When we started our business we approached Alessandra to help us develop our visual identity. Alessandra ran a fantastic branding session with us and quickly presented us with several different routes, each of which we would have been very happy to use. We’re thrilled with Alessandra’s work for us and we've collaborated with her several times since as we know we can rely on her vision, commitment and professionalism.
We came to Alessandra with nothing but a company name. Her vigour and creative tenacity has enabled us to come away with a strong brand image matching some of our best clients. Being a new company but with an experienced team - the challenge was to get back to the forefront of the market, and the branding was a huge part of this. The process of establishing our brand has been extremely successful, with our company receiving numerous compliments from industry peers.
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We are delighted with all the work Alessandra has been doing for us for the past 4 years, and it is a pleasure to work with her. She has delivered an exceptional service in designing our brand, website, brochures, invitations and adverts. We appreciate her creativity, flexibility and professionalism, and we know we can always rely on her.
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MARCUS KINSELLA, GNP, PARTNER
GREG WATSON, EATON & WATSON, CEO
STEFAN MOSER, MAST COMMODITIES, CEO
I loved working with Alessandra! She was savvy but not pushy; accommodating of my changing demands whilst always meeting the delivery deadlines. She understood the aesthetic I was looking for and helped me take it further.
MEL BARRETT, THE BOOKLESS COOK, FOUNDER
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Aless completely transformed our brand in her time at Penfold, taking us leaps and bounds ahead of where we were when she started. We had a basic B2C brand identity which she hugely elevated and then expanded across our B2B audiences, creating a fresh but trustworthy brand that perfectly matched our business profile (pensions challenger!). Aless is hugely versatile and contributed so much to Penfold, including completing a brand new (and large) website, digital ads, sales collateral, events stands, merch, social media, email/CRM, crowdfund campaigns, app store content, the list goes on! Her work on our new website in particular has had a huge impact on the business and was far beyond our expectations.
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CHRIS EASTWOOD, CO-FOUNDER & CO-CEO AT PENFOLD
CLIENTS
