Matter&Co were asked to create a new name and look for Devon library services after spinning out from Devon County Council. We needed to design the umbrella brand ‘Libraries Unlimited’ as well as for ‘Libraries Unlimited’, the organisation that would sit within in this – keeping in mind the social enterprises ambitions to grow nationally and increase the number of libraries that would sit beside it.

 

As lead designer on the project I worked closely with the client to design a fresh and vibrant brand that showed the organisations experience, confidence and drive, as well as its huge range of services. The brand was successfully rolled out across print, online and library buildings.