Mast Commodities | Branding
MAST Commodities AG is a physical commodity brokerage and consultancy company based in Zurich, Switzerland. They predominantly cover oil products, with focus on the West African and North West European sub regions. Their clients include some of the World’s leading oil and gas companies.
Whilst MAST is an established and experienced company, it is also a youthful and progressive one, I therefore focused on building a brand that would capture this. The powerful photography incorporated into the new identity gives a sense of MAST’s international presence, as well as the products it covers, the complete brand tells of MAST’s confidence, expertise and ambition.
We came to Alessandra with nothing but a company name. Her vigour and creative tenacity has enabled us to come away with a strong brand image matching some of our best clients. Being a new company but with an experienced team - the challenge was to get back to the forefront of the market, and the branding was a huge part of this. The process of establishing our brand has been extremely successful, with our company receiving numerous compliments from industry peers.
STEFAN MOSER, CEO